The brief was to illustrate an article all about queues for food and how these are linked to social media posts. The article is an excerpt from ‘All Consuming’ book by author Ruby Tandoh.

The very long queue stretces across several spreads of the magazine and showcases different people, many interacting with their phones, as the writing details how social media can generate and perpetuate long-lines of customers willing to queue for the latest food sensation.

Client: The Observer